Bust A Move

Kohl’s wanted to promote their lineup of health and wellness products, from Ninja blenders to Nike sneakers and everything in between. I was inspired by a choreographer I had previously worked with who created a concept called Yogance. I loved the idea of taking something traditionally sedentary and turning it on its head. For this campaign, we wanted to reflect that idea and celebrate people from all walks of life enjoying the best day of their lives, all while showcasing the products that empower them to live it.