Free Assembly

During my time at PMH, I had the incredible opportunity to help launch a brand new fashion collection at Walmart from the ground up called Free Assembly. With a strong commitment to sustainability, affordability, and versatile mix-and-match designs, we helped created a brand that elevated Walmart’s presence within the fashion space. I led a talented team of art directors, graphic designers, copywriters, and editors to craft the brand identity and seasonal campaigns. Our work included everything from photoshoots for paid media and in-store displays to lookbooks, rich and static banners, and social content.