Find Your Yes

 Kohl’s wanted to promote a new marketing initiative called the "YES" campaign, which aimed to highlight the brand's commitment to empowerment and inclusivity. I was struck by how visually simple yet meaningfully powerful the combination of those three letters are. It reminded me of the NYT T Magazine covers, where the letter "T" was creatively transformed to reflect different stories and themes. Inspired by this idea, we created the “Find Your Yes” campaign, where the :60 anthem spells out "YES" through a tapestry of scenes, each reflecting the brand’s ethos—showcasing people, places, and moments that inspire togetherness and possibility.