True To Hue
I had the opportunity to take on the lead creative role for the Behr Paint account at PMH for several years, partnering closely with copywriters and leading a team of art directors and graphic designers. One of my favorite projects was our "True to Hue" campaign, which celebrated self-expression and individuality while inspiring DIYers to transform their homes. By leveraging Behr's extensive library of fun, quirky paint names, we created a series of compelling stories centered around different paint chips. The campaign's deliverables included 30-second TV spots, magazine spreads, banner ads, social content, and packaging design.
Tiny House
Another standout project was our Tiny House campaign, filmed throughout the picturesque city of Vancouver. The challenge was to showcase the quality and durability of Behr paint, and what better way to demonstrate these attributes than by “test-driving” it. By tapping into the growing trend of small space living, we crafted a campaign that strongly resonated among Millennials. As part of the campaign activation, we launched the “Dream Tiny” sweepstakes, allowing participants to digitally design their ideal tiny homes. The grand prize was a real-life tiny home and every entry resulted in a donation to a nonprofit helping the homeless.
