Sleep Better.
Live Purple.

Transforming Purple from a humor-centric online mattress company to an elevated lifestyle brand, while maintaining a sense of playfulness that made it stand out in the category. “Sleep Better. Live Purple” became the brand ethos which centered around the idea that embracing good quality sleep is the key to living a full, vibrant life. Featuring the Purple GelFlex Grid technology alongside aspirational lifestyle imagery, this campaign gave the brand a much needed makeover and style IQ.

Shot on location in Los Angeles and Malibu, California.

Film by Matt Bieler.
Photography by Lorenz Schmidl.
CG by ModernLogic.