The Bed that Moves You

Sleep Number challenged us to create a breakthrough campaign that highlighted their SleepIQ technology, which allows users to personalize their sleep settings for individualized comfort. To bring this idea to life, we collaborated with a group of extraordinary dancers, each showcasing their unique style. Since Sleep Number is the only bed on the market that literally moves, we drew parallels between the fluid motion of the bed and the dynamic movement of the dancers, emphasizing the personalized comfort and adjustability of the product.