Edge of Extinction

In 2017, my friend and former colleague founded a nonprofit organization called Council of Contributors to support conservation groups in South Africa working to put and end to rhino poaching. When I learned about this crisis, I felt compelled to support her organization. I took on a complete overhaul, building on her initial work to develop a cohesive brand identity, communication materials, and an online presence spanning social media and the website. With no budget, I had to get creative using infographics, animation, and a mix of personal and stock photography to craft impactful assets. In 2018, I had the privilege of visiting the conservation sites in person, where I met the extraordinary individuals dedicating their lives to ending this crisis.