Welcome to
Veraverse.
Tasked with creating content that would appeal to a younger audience, we created a campaign that captured the playful side of Vera Wang. With a limited budget, we used a combination of various techniques from stop motion photography, hand-drawn animation, and on-fig footage enhanced with vfx. The results were highly engaging, surprising, and at times irreverent, while still keeping in-line with the brand’s spirit.
Partnered with SwellNY and Pixel Farm for stop motion and VFX.
Illustrations by Ryan McAmis.
On-fig footage by John Guerrero.